New York Technology Sales and Marketing Meetup

This is the website for the New York Technology Sales and Marketing Meetup . This website will become a resource for those involved in technology sales and marketing in the Tri-state metro area of New York, New Jersey, and Connecticut.

Inaugural Meetup: April 10th at 6pm, private conference room in Midtown, Manhattan, New York, New York on the theme of Selling Technology in a Down Economy. Further information at http://newtech.meetup.com/99/

Bear with us as we get this web page/website better organized. This is the alpha version

Lead Generation Resources

Technology Sales and Marketing Blogs

Technology Sales and Marketing Books

For the Technology Sales Professional
For the Technology Sales Manager
For the Technology Marketing Professional
For Making the Technology Business Case
Understanding the Technology Buyer
For Technology Professional Services Marketing Professionals

Some lead generation resources to start with:

Technology Sales and Marketing Blogs

If you have a thirst for knowledge and the time to read some suggested reading for the following roles

Technology Sales Professional

Mastering Technical Sales: The Sales Engineer's Handbook by John Care and Aron Bohlig
Making the Technical Sale (Miscellaneous) by James Milbery and Richard E. Greenwald
Mastering the Complex Sale: How to Compete and Win When the Stakes are High! by Jeff Thull
I.T. Sales Boot Camp: Sure-Fire Techniques for Selling Technology Products to Mainstream Companies by Brian Giese
Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy by Steve W. Martin
CustomerCentric Selling by Michael Bosworth and John Holland
Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell by Keith M. Eades and Keith Eades
The Solution Selling Fieldbook by Keith M. Eades, James N. Touchstone, and Timothy T. Sullivan
ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle by Michael Nick and Kurt Koenig
Value Forward Selling: How to Sell to Management by Paul, R DiModica
The Death of 20th Century Selling by Dan Seidman
Selling to Big Companies by Jill Konrath
The Fisherman's Guide to Selling: Reel in the Sale - Hook, Line, and Sinker by Joe DiMisa
SPIN Selling by Neil Rackham
The SPIN Selling Fieldbook by Neil Rackham
You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling by David H Sandler and David H. Sandler

Close the Deal: 120 Checklists for Sales Success by Sam Deep, Lyle Sussman, and Sandler Sales Institut

Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know by Kevin Davis and Kenneth Blanchard

Selling Machine by Diane Sanchez, Stephen E. Heiman, and Tad Tuleja

Let's Get Real or Let's Not Play by Mahan Khalsa

Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There by Barbara Geraghty

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap by Mark Shonka and Dan Kosch

Major Account Sales Strategy by Neil Rackham

Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need by Kendra Lee

Exceptional Selling: How the Best Connect and Win in High Stakes Sales by Jeff Thull

The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale by Jeff Thull

Power Base Selling: Secrets of an Ivy League Street Fighter by Jim Holden

The Best I.T. Sales & Marketing BOOK EVER! by Erick Simpson

A Guide to SELLING Managed Services - faster, easier & for greater profit by Matt Makowicz

The Evolving Sales Engineer by Edward S Levine

Great Demo!: How To Create And Execute Stunning Software Demonstrations by Peter E Cohan

Demonstrating to Win!: The Indispensable Guide for Demonstrating Software by Robert Riefstahl

Technology Sales Manager

Why Johnny Can't Sell... and What to Do About It by Michael Nick and Robert Kantin

Selling to Small and Medium Size Businesses

Making It Big In Small Business 2006 by Beatrice Mulzer

SMB Consulting Best Practices (Smb Series) by Harry Brelsford

Outfoxing The Small Business Owner: Crafty Techniques For Creating A Profitable Relationship by Gene Marks

Drilling For Gold: How Corporations Can Successfully Market to Small Businesses by John Warrillow

Selling Technology Professional Services

Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times by Robert A. Potter

Client at the Core: Marketing and Managing Today's Professional Services Firm by August Aquila and Bruce W. Marcus

Rain Making: Attract New Clients No Matter What Your Field by Ford Harding

Negotiating

Secrets of Power Negotiating by Roger Dawson

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bruce Patton

Getting Past No by William Ury

Technology Marketing Professional

Marketing Payback: Is Your Marketing Profitable ("Financial Times") by Robert Shaw and David Merrick

Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers (Prentice Hall Six Sigma for Innovation and Growth Series) by Clyde M. Creveling, Lynne Hambleton, and Burke McCarthy

Sales and Marketing the Six Sigma Way by Michael Webb and Tom Gorman

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm) by Eric Viardot

Marketing of High-Technology Products and Innovations (2nd Edition) by Jakki J Mohr, Sanjit Sengupta, and Stanley Slater

New Strategies for Marketing Information Technology by Christopher Field

Marketing High Technology by William H. Davidow

Techno-Ready Marketing : How and Why Your Customers Adopt Technology by A. Parasuraman and Charles L. Colby

Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses by Adrian Ryans, Roger More, Donald Barclay, and Terry Deutscher

Product Strategy for High Technology Companies by Michael E. McGrath

Copywriting That Sells High Tech by Janice M. King

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

High Tech Product Launch by Catherine Kitcho

Influencer Marketing: Who Really Influences Your Customers? by Duncan Brown and Nick Hayes

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition by Merrill R. (Rick) Chapman

Crossing the Chasm by Geoffrey A. Moore

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore

Influencing the Influencers by William S Hopkins, Stephen England, and Christopher Wilder

Trade Show & Event Marketing: Plan, Promote & Profit by Ruth Stevens

Business and Competitive Analysis: Effective Application of New and Classic Methods by Craig S. Fleisher and Babette E. Bensoussan

Competitive Intelligence: Gathering, Analysing And Putting It to Work by Christopher Murphy

Market Opportunity Analysis: Text And Cases by Philip K. Sherwood, J. Paul Dunn, David L. Loudon, and Robert E. Stevens

Competitive Strategy by Michael E. Porter

Learning to Think Strategically (New Frontiers in Learning) by Julia Sloan

Turning Numbers into Knowledge: Mastering the Art of Problem Solving by Jonathan G. Koomey and John P. Holdren

The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving by Barbara Minto

Marketing Technology Professional Services

Marketing Professional Services - Revised by Philip Kotler, Thomas Hayes, and Paul N. Bloom

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions by Laurie Young

Internet Marketing

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press) by Mike Moran

Technology Business Case

Making the Software Business Case: Improvement by the Numbers (Sei Series in Software Engineering) by Donald J. Reifer

Making Technology Investments Profitable: ROI Roadmap to Better Business Cases by Jack M. Keen

From Business Strategy to IT Action: Right Decisions for a Better Bottom Line by Robert J. Benson, Tom Bugnitz, and Bill Walton

Value-Driven IT Management (COMPUTER WEEKLY PROFESSIONAL) (Computer Weekly Professional) by Iain Aitken

IT Investment: Making a Business Case (Computer Weekly Professional Series) (Computer Weekly Professional Series) by Dan Remenyi

Consulting Skills

The Trusted Advisor by David H. Maister, Charles H. Green, and Robert M. Galford

Technology Buyer (information to help the vendor think like the buyer to be a better vendor)

Partnering With the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers by Michael Minelli and Mike Barlow

Acquiring Enterprise Software: Beating the Vendors at Their Own Game (The Prentice Hall PTR Enterprise Resource Planning Series) by Jacques Verville and Alannah Halingten

Technology Acquisition: Buying the Future of Your Business by Allen Eskelin

Managing Software Acquisition: Open Systems and COTS Products (The SEI Series in Software Engineering) by B. Craig Meyers and Patricia Oberndorf

The Smart Way to Buy Information Technology: How to Maximize Value and Avoid Costly Pitfalls by Brad L. Peterson and Diane M. Carco

Maximizing Business Performance through Software Packages: Best Practices for Justification, Selection, and Implementat by Robert W. Starinsky

A Guide to Software Package Evaluation & Selection: The R2ISC Method by Nathan Hollander

Successful Packaged Software Implementation by Christine B. Tayntor

The Insider's Guide to Selecting Computer Software Consultants: Unravel the Mysteries of Buying Business Software by Susan Fagelson

Buying Software: A Best Practice Approach by Ogc - Office of Government Commerce It I

CMMI(R) for Outsourcing: Guidelines for Software, Systems, and IT Acquisition (The SEI Series in Software Engineering) by Hubert F. Hofmann, Deborah K. Yedlin, John W. Mishler, and Susan Kushner

IT Services Procurement Based on ISPL: A Pocket Guide by Jan van Bon, Johan C. de Coul, and Annelies van der Veen

IT Procurement Handbook for SMEs by David Nickson

Buying Information Systems: Selecting, Implementing and Assessing Off-The-Shelf Systems by David James

Buying Business Management Software by Richard L. Whaley

Technology Professional Services (many technology vendors are failing to seize the revenue opportunities from providing technical and professional services along with their product offering)

Mastering Professional Services by Thomas E Lah

Building Professional Services: The Sirens' Song (Harris Kern's Enterprise Computing Institute Series) by Thomas E. Lah, Steve O'Connor, and Mitchel Peterson

S-Business: Reinventing the Services Organization by James A. Alexander and Mark W. Hordes

Product Plus: How Product + Service = Competitive Advantage by Christopher Lovelock

Perspective on McKinsey & Company, the World's Top Strategic Consulting Firm by Marvin Bower

Being A Professional

TRUE PROFESSIONALISM : The Courage to Care About Your People, Your Clients, and Your Career by David H. Maister

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New York Technology Sales and Marketing Meetup